*Promotion ends December 19, 2021 at 11:59PM MDT. Online prices as marked. Savings applied off the regular retail price of in-stock items. No cash value. Cannot be combined with any other offers or discounts including AMA Membership Discount. Discount not valid on Eternal by Paris Jewellers, Paris Essentials, Enchanted Disney, Star Wars, The Great Canadians, repairs, special orders, gift cards, Jewellery Care Plans, cleaning kits and Sparkle Sticks. Proceeds from the Be Kind Necklace, Just Because, Paris Jewellers X Shayla Stonechild, Asian Heritage Hope Set, Mamas for Mamas Hex Set, Mik Zazon Growth Collection, Precious Forever, and the 2021 Holiday Gift Guide are donated to charity, and are excluded from this promotion.