Paris Jewellers was thrilled to participate in an exciting fashion event in the heart of Downtown Edmonton. Facilitated by the organization PARK, a social enterprise that promotes creative talent across Canada, the event was a full day market and fashion show…and our exciting debut on the runway!

Our participation in PARKSHOWYEG included having an on-site pop up shop in the PARK SHOWROOM, sponsoring the general lounge, and providing jewellery for the fashion show. When discussing how Paris Jewellers wanted to be represented as a sponsor, we were inspired by the forward thinking of PARK and the emerging creatives they support. We bounced ideas back and forth, and landed on a project that would be appropriate for our sponsorship, and visually exciting to look at.


Giant. Light. Diamonds!

Luckily, we have a fabulous ally in the Edmonton Digital Arts College, a post secondary that focuses on art, design and technology in Edmonton and the perfect partner for this project! We were able to collaborate with the EDAC team on an art installation using projection mapping software, to light up our giant diamonds with video, and images. It was a fabulous sparkling spectacle!

The highlight of the event for Paris Jewellers was seeing our jewellery on the runway! The team from PARK selected beautiful pieces for the models to wear, and paired them with fashions from Simons! Londonderry Mall was the title sponsor of this fabulous event, so the fact that we have a terrific location in Londonderry tied the whole event together for us, and we are grateful for the opportunity.


A huge thanks to the PARK team for providing this platform for creative collaboration, we look forward to future events together!



Londonderry Mall