Our Origin Story
It started with a dream and a dictionary
Armed with a Vietnamese-to-English dictionary and studying in the evenings for her ESL classes, Thu, the matriarch of this young family so genuinely cared for her customers that no one minded taking an extra moment to support her with translations. Certainly, they also appreciated her unyielding commitment to quick and quality services, and her deep passion for ensuring every customer she served was happy, every time. One modest 400 square foot store eventually grew to two locations, then five, and today the Canadian owned and operated business proudly operates 23 locations across four provinces.
From the time they were very young, Thu would bring her daughters Chau and Trang with her to work. The sisters learned from their mom that running a successful business meant that everyone pitched in. As youngsters, the girls would write sale signs in adorable adolescent script to promote sales, they would clean the modest showcases, and always greet customers with wide grins. Learning these core values of gratitude, sincerity, kindness, and having a can-do attitude are lessons that the sisters hold dear to this day.
Now spearheading the company, Chau and Trang carry the vision and legacy of the Paris Jewellers luxury retail brand into the future, with 23 locations across four provinces, employing 200 people. On any given day you will find Chau, Director of Operations, fielding a wide variety of tasks; from helping a customer choose the perfect engagement ring to negotiating product agreements with vendors, and training Brand Ambassadors. Peer into our head office in Edmonton, Alberta, and you will see Trang, Financial Officer, organizing and leading the accounting team, and keeping all of the numbers in-check for a thriving business.
At Paris Jewellers, our origin story gifts us with strong roots to rely on, so that we can continue to flourish and grow for years to come. A dream barely fathomable 30 years ago, is now a brilliant reality. One that provides a daily reminder of how tenacity, grace and gratitude can turn every challenge into a lesson, every day into a gift, and every moment into a precious memory.
Our vision is to create lifelong happy customers across Canada by consistently celebrating every story, every person, every time.
Proudly Canadian Owned and Operated
35 Years. 23 Locations. 4 Provinces. 200 Employees.
We Believe That Jewellery Brings Happiness to People’s Lives
Jewellery brings happiness to peoples lives by evoking the emotions associated with special celebrations and meaningful milestones. The magic of jewellery is that it can instantly take you back to a happy moment or memory, every time you wear it.
We Believe That Customers Work Hard for Their Money, and Deserve to Be Happy with Every Purchase They Make
Whatever the amount that a customer spends, they deserve to have a happy and memorable experience. Customers can choose to shop anywhere, and when they choose to celebrate their special occasions with us, it is an honour and a privilege that we cannot take for granted.
We are passionate about improving our people, our company, and our communities by leaving things better than we found them.
Leaving a Legacy
As a family owned business that started in 1987 in St. Albert, Alberta, we had the privilege of growing our business at the hands of the amazing communities that supported us. Reflected in one of our 7 core values—leave a legacy—we are truly grateful to give back to the wonderful communities that we are a part of.