Buying An Engagement Ring Online: What You Need to Know

Choosing an engagement ring is one of the most exciting (and nerve-wracking) decisions you’ll ever make. As a symbol of your love and everlasting commitment, your engagement ring is tied to an incredibly special moment that both you, and your fiancee-to-be will remember forever. With online shopping becoming an increasingly popular way for customers to find their perfect fit, Paris Jewellers understands just how important it is to have confidence that your vendor is reputable and is able to provide exceptional quality. Below, we’ll explore some of the most important aspects to keep in mind when ring shopping online. Read on to learn more!

Finding The Perfect Fit For Your Special Moment

Finding the right engagement ring is an incredibly personal process that varies slightly for everyone. While many shoppers prefer the comfort of coming in-store, the convenience of online shopping is undeniable, especially in cases where you may find yourself further away from a physical storefront than anticipated. With a little extra planning and a cautious eye ready to evaluate every detail, purchasing an engagement ring online can be a rewarding experience. In fact, many shoppers have come to love the many perks associated with online shopping, including:

Saving Time

If you have a clear idea of what you’re looking for, browsing online can make finding the perfect ring simple and fast.


As we mentioned above, going into a store may not be a practical option for some shoppers. Being able to shop from the comfort of your own home is a large perk, and can help reduce anxiety if you worry about feeling overwhelmed by too many options in-store.

Save The Surprise

If you live with your fiance-to-be, it can be tricky to slip in and out of the house for ring appointments without arousing suspicion, especially if they have an inkling of what might be on the horizon. If you’re hoping to surprise your sweetheart, buying your ring online can help keep them in the dark until that special moment, preserving the wow factor and ensuring she’s none the wiser.

Compare Reviews

Undeniably, one of the most distinct benefits of shopping online is the ability to view reviews, not just for the shop, but for various rings themselves. Reviews often have valuable insight that can help guide your decision and ensure you feel confident in your selection.

Common Concerns to be Aware Of

While there’s plenty of perks to be found shopping online, there are some concerns that buyers need to keep in mind before purchasing (after all, engagement rings are often a significant investment). Such concerns include:

  • Finding a reputable online seller
  • What to do if the sizing is wrong
  • Being protected if you are unhappy with the quality or look of the ring once it arrives.

Each of these potential pain points are important to address with your potential vendor prior to purchase, and any legitimate jeweller should be happy to go above and beyond to provide documentation that reassures you and guarantees you will receive exactly what you were looking for.

How To Recognize A Reputable Jeweller

If you’re feeling a little nervous about trusting your online source for engagement rings, it’s important to note that it’s perfectly normal! Buying a ring isn’t just a monetary investment, but an investment in your relationship and future happiness. Partnering with the right jeweller will help make your proposal picture perfect and eliminate many of the headaches that can be found when browsing, especially with regards to online purchasing. When searching for a jeweller you can trust online, consider the following.

Are You Familiar With Their Name/Brand

While there are numerous smaller shops that do have a legitimate online storefront, name recognition can go a long way towards alleviating any immediate concerns. Companies like Paris Jewellers are well known across Canada and carry a reputation for incredible service both in-store and online. Contrastingly, if you find a site with remarkable deals, but can’t seem to find anything else about them when searching elsewhere, it may not be the best avenue to pursue.

Do They Have A Physical Storefront?

Even if you have no plans on setting foot in their shop, knowing that an online vendor has a physical, verified, a storefront is a significant sign that they are a legitimate jeweller and do in fact stock the items they claim to sell.

What Are Their Reviews Like?

The prettiest diamonds in the world can’t make up for poor service, and a reputable jeweller knows and values this. At Paris Jewellers, we believe that every engagement ring tells a wonderful love story, and strive to provide exceptional service that leaves you feeling confident, informed, and understood through the whole buying process. We’re honoured to be a part of your special day, and regardless of whether you visit us at one of our 23 stores across Canada or speak to our experts online, you’re sure to receive the same quality of care.

Read The Fine Print

Finally, even if your potential store has the right products, it’s crucial that you look into their return and shipping practices. No one wants to wait months to receive their ring, and you should always have a reasonable timeframe to return or exchange if needed. If you can’t find further details on their site or the staff seem evasive when you ask, you’ll want to seriously consider if they’re the right fit for such an important purchase.

Create Your Special Moment Today

Ready to start your new life with your loved one? Paris Jewellers is here to help you take the next step. Contact us today to learn more about engagement rings, wedding bands, sets, and more!