On what could only be described as a quintessential Canadian winter afternoon (-20, with some lovely bitter wind), our intrepid photographer, designer and campaign models ventured out to capture beautiful images for our upcoming Valentine’s Day flyer “Everyday Love”.
Marie, Manager of our Londonderry Mall location in Edmonton, Alberta and her husband graciously agreed to participate in this campaign for us, even after we told them that our photoshoot would be a “cosy winter” theme.
Cue to the morning of the shoot – a beautiful day, slightly cloudy (perfect for photography) and the group set out to find some perfect “winter wonderland” locations. Keep in mind, jewellery photoshoots and winter clothing don’t really mix, so our brave models would trek out without their coats and mitts, pose for the perfect shot, and run back to get warm. And then…repeat that about 40 more times.
At one point, Marie could barely feel her fingers and Joe’s cheeks were as pink as can be – but this upbeat couple didn’t complain once! So gracious to share their love with us (together for more than 10 years!) and we couldn’t be more grateful to them for becoming icicles to help us with this promotion.
Last year, Paris Jewellers began highlighting our team members in all of our advertising campaigns because it was so important for us to acknowledge that Paris Jewellers would not be the company that it is without our Brand Ambassadors. It was also imperative that our branding was relatable and authentic for our customers. We want people to look at our promotional materials and know that these are real people and real stories- just like theirs.
The Everyday Love campaign celebrates not only Valentine’s Day, but love…every day of the year. Take a moment to tell someone what they mean to you, every day. Show someone you care, every day. And most of all, know that you are also loved, every day.
5 DATE IDEAS Perfect for Everyday Love
1) A Blast from the Past
Take a visit to where you first met your love or where you had your first date. Recreate those moments that were filled with excitement and anticipation. Talk about what it was that made you both think…THIS is something special.
2) Cold noses, warm hearts
Strap on your skates and take a spin around an outdoor rink. Hold hands and make sure to catch each other if you fall! Pack along some yummy hot chocolate and a big cozy blanket for a post-skate snuggle.
3) Mix Tape Time (Or…more in line with today’s technology) Playlist time
Create a playlist of songs that are meaningful to you and your love! Your first dance, your first road trip – maybe it is lyrics that mean something special to only the two of you, or words that help you express how you feel. Music is the language of love!
4) Adventures in Love
Are you the kind of couple that works hard and plays hard? Then adventure might be the perfect date for you this Valentine’s Day. Book a bungee jump! Or have some silly fun at a trampoline park. Take a day trip to your nearest ski hill, or go old school tobogganing! Kick start that adrenaline for a great date!
5) “Yes” Day
We spend a lot of time saying “no” to adventures…plan a day filled with “yes!” Tell your love the day is up to them and you will say YES to food and fun. Breakfast for lunch? Yes! Mani/pedi’s? YES! Romantic movies snuggled up on the couch? YES!